Dedicated to driving its channel and Value-Added Reseller (VAR) sales growth, Cyberoam, a division of Elitecore Technologies, announced today that it has entered into a strategic partnership with Marketlink Technologies to expand the sales channels for Cyberoam’s identity-based Unified Threat Management (UTM) solutions. Cyberoam will leverage Marketlink’s IT sales and marketing expertise to drive rapid adoption in the VAR and end-user channel market.

Cyberoam will work with Marketlink to customize sales, marketing and distribution plans for effective penetration into desired markets, including education, healthcare, retail, financial services and manufacturing. Marketlink has also appointed experienced sales teams around the U.S. to focus their efforts on marketing Cyberoam. These teams will use their strong network of contacts and open the doors to key relationships with leading VARs, rapidly creating new partnerships.

“We are very happy to partner with Cyberoam to promote its unique identity-based UTM solutions, particularly in a security market that demands the robust capabilities Cyberoam provides,” said Dan Dempsey, President, Marketlink. “Security threats are coming at organizations from all directions, internally and externally. Adding Cyberoam’s UTM solutions to our portfolio enables us to help the market address this challenge in a way that no other UTM provider can.”

Marketlink’s sales expertise enables Cyberoam to strengthen its commitment to delivering its UTM solutions solely through channel partners. Cyberoam’s Channel Program provides qualified partners with Market Development Funds (MDF) and co-operative marketing funds to help evangelize the brand in the marketplace; intelligent lead-generation programs; a robust deal registration system and account protection; access to demo gear for customer site evaluation; and, up-to-date competitive information and SWOT training to help approach competitive selling situations.

“Marketlink has a proven reputation for driving market awareness and penetration in the security landscape with companies such as Barracuda, Netscreen and Symantec, so we are very excited about the opportunity to leverage its expertise,” said Joshua Block, Vice President, North American Operations, Cyberoam. “We are 100 percent channel and VAR focused, and we are looking for innovative ways to increase our market footprint. I am confident that this partnership will enable us to do just that.”

Cyberoam transcends the blanket IP-based policy approach of traditional UTM appliances available in the market today by enabling users to track activity and set user-based policies – a unique differentiator that will open doors for partners and enable them to grow their business in compliance-related markets. Cyberoam’s offerings deliver the complete range of security features such as identity-based firewall, VPN, gateway antivirus, gateway anti-spam, intrusion prevention system, and content filtering, in addition to bandwidth management and multiple link management over a single platform. Cyberoam UTM appliances offer integrated Internet security to over 1,000 enterprises globally, including corporations, educational institutions and government organizations.

About Marketlink Technologies
Maketlink is the premier outsourced sales and marketing organization for the computer channel. The company links computer industry manufacturers with the appropriate marketing channels to enable companies to get products out to customers quickly and efficiently. Marketlink is a national channel development organization, offering comprehensive sales and marketing services from channel recruitment and end-user pursuit to business development that includes marketing campaigns, web development, trade shows and channel programs. Please visit at www.marketlinktech.com

About Cyberoam
Cyberoam, a division of Elitecore, is a leading innovator of identity-based Unified Threat Management appliances offering a complete range of security features, including identity-based firewall, VPN, gateway antivirus, gateway anti-spam, intrusion prevention system, content filtering, as well as bandwidth management and multiple link management – all over a single platform. Cyberoam offers complete Internet security to corporations, educational institutions and government organizations worldwide. Cyberoam has offices in the Newburyport, MA and India. For more information, please visit www.cyberoam.com

About Elitecore Technologies
Elitecore Technologies Limited is a leading provider of convergent billing, provisioning and customer acquisition solutions, and Unified Threat Management Solutions. Elitecore’s divisions include Crestel, meeting the voice, data, video billing and customer care requirements of tier-one service providers; and Cyberoam, the leading innovator of identity-based UTM solutions that offers integrated Internet security with fine granularity through unique user identity-based policies. Elitecore was established in 1999 by Eclipse Micro Computer Inc., and possesses a strong R&D base and support center based in India, allowing the Company to sustain a healthy growth rate of more than 75 percent since inception. For more information, please visit www.elitecore.com.

Press Contacts
Amy Anderson
SHIFT Communications
+1-617-681-1225
aanderson@shiftcomm.com

Sales Contact
Joshua Block
Cyberoam
+1-978-465-8400
joshua.block@cyberoam.com